Digital Marketing Associate

DIGITAL MARKETING ASSOCIATE

Location: Austin, TX

Division: Ticketmaster NA – Festivals & GA (Front Gate Tickets)

Line Manager: Associate Director, Marketing

Contract Terms: Permanent, Full-Time, 40 hours per week

As a Digital Marketing Associate, this role will be responsible for the planning, execution, and implementation of Front Gate Tickets (FGT) digital marketing initiatives in support of a roster of clients. You’ll be the subject matter expert on FGT marketing offerings, initiatives, and technology platforms.

What You Will Be Doing

• Serve as the primary FGT marketing point of contact for a moderate list of clients during their entire festival sales lifecycle, utilizing our suite of offerings to drive ticket conversions.
• Manage segmentation of our first-party database using CRM tools to build targeted lists based on analysis of relevant festival and fan attributes.
• Develop and deploy email marketing campaigns for client portfolio, track performance and apply optimizations.
• Maintain marketing assets on FrontGateTickets.com using content management tools.
• Produce digital media plans, optimizations and post campaign recaps.
• Manage relationships with ad partners to fulfil paid media campaigns across social, search, and display channels.
• Work closely with Ticketmaster to execute marketing initiatives.
• Assist with pixel placements and collaborate with ad tracking teams.
• Serve as a primary resource for addressing Google Analytics insight and tracking.
• Create and support festival promotional campaigns to increase engagement and ensure legal compliance.
• Track ad campaign budgets and ensure accuracy for event settlements.
• Collaborate with client’s external agencies and partners.
• General support of senior members on the marketing team with team projects when assigned.

• Bachelor’s degree in marketing or related field.
• 2+ years in digital marketing, with expertise in email marketing, paid ad management, and media planning/buying.
• Exceptional communication skills; both written and verbal
• Exceptional organizational and prioritization skills
• Proficient with Figma, Photoshop, and MS Office Suite.
• Detail-oriented and able to follow complex processes.
• Positive attitude a must!
• Comfort and experience interfacing with various levels of staff and management.
• Passionate about emerging technology and advertising solutions.
• Ability to multi-task client requests and team projects.
• Collaborate effectively with other departments and organizations.
• Occasionally work flexible hours, including evenings and weekends.
• Basic knowledge of HTML preferred.